Repping the Early Majority of Creators

I’m a middle of the road kinda guy. I’m 5'8. I wear reasonably fashionable, medium-sized clothes. I had a middle-class upbringing. My father taught me the value of studying hard, finding a good job, and then working your way up the corporate ladder. So when a guy like me thinks that becoming a creator is a good career choice, you know something is changing in the world.

Like my male pattern baldness, it happened gradually, then all at once. Over the last 10 years, I had built up a very decent career as an executive in the digital marketing agency world. 5 years into it, I was managing the global SEO account for the world’s largest bank, bringing in around $2 million a year for my agency. I was earning around the $100k mark and just starting to put some money aside, having struggled to pay for food in the last week of most months in the first 3 years.

Then I got married. Paying for the wedding put me under massive financial stress, so I pushed hard for a promotion at work. But around this time I got a new boss who despised me. So I took a leadership role at a startup in pursuit of something that ‘scales’. It failed. Then I took the next role that became available. Most toxic work environment ever. I’m still dealing with the mental health consequences.

So I made a huge mistake by leaving my big-agency role right? Not quite. Around 40% of the people at that agency turned over in the 3 years since I left, including most of the leadership team who were pushed out the door.

Job security is a myth.

I’m not a trend-setter. I’m not a pioneer. I represent the early majority of creators who finally posted their first video on YouTube, wrote their first article on Medium, or created their first thread on Twitter in 2020–21.

We love to read and write. We can’t code. But we can create. And as long as we can pay the electric bill somehow (I do agency work 4 days/week), we get to trade in the most valuable currency of all in 2021: hope.

Marketing Agency Survivor

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