To Niche or Not to Niche?

As a creator, I think that’s the wrong question. It’s a classic sign of overthinking that plagues many intelligent people. So what’s a better question?

“What questions matter to people? And how well can I answer them?”

Do I have specific expertise in this domain? Have I had a personal experience that may be enlightening for people in a similar situation? Do I have a unique angle from which I can approach this subject?

OK stop. You’re overthinking again. Just create and let the market decide. It’s time to ‘get out of the building’ as they say in the Lean Startup world. In this case, the building is your own head.

People are incredibly selfish. And that’s a really good thing. It means that online writing is a meritocracy. Well, maybe not if your only objective is to go viral. You can go ‘viral’ on LinkedIn by being in an engagement pod and writing some inane bullsh*t that starts off with “Dear hiring manager” and ends with “do you agree?”, but what is that actually doing for you?

If you’re writing something that truly matters to people and writing it in an engaging and helpful way, you’ll start to collect some data that tells you you’re on the right path.

Don’t expect 1000’s of replies and comments. But look for the odd “I love that perspective” or “you’ve communicated what I’ve felt for a long time”.

When you get those, you know you’re onto something.

Marketing Agency Survivor

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