To Niche or Not to Niche?

As a creator, I think that’s the wrong question. It’s a classic sign of overthinking that plagues many intelligent people. So what’s a better question?

“What questions matter to people? And how well can I answer them?”

Do I have specific expertise in this domain? Have I had a personal experience that may be enlightening for people in a similar situation? Do I have a unique angle from which I can approach this subject?

OK stop. You’re overthinking again. Just create and let the market decide. It’s time to ‘get out of the building’ as…

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