There is no shortage of bullsh*t in the marketing industry. And there is no shortage of people willing to peddle it under the guise of ‘thought leadership.’ However, the inconvenient truth about marketing is that while everything changes around us, human nature does not. And that’s who we’re selling to. Humans. So the fundamentals still, and always will apply:
Find a problem worth solving. Solve it. Tell people a story about how much better they’ll feel once you’ve solved the problem for them.