Member-only story
I’ve been in the digital marketing game for over 10 years. In that time I have worked at two of the biggest agencies in the world. And I’m convinced that about 80% of the time and energy I’ve spent in my career to date has been on complete bullshit.
I’d say a solid 30% has gone towards commuting, meetings, emails, meetings about emails, and emails about meetings.
Another 30% has gone into client presentations of 70+ slides when the only thing the client gives a shit about is: 1) Did we grow? and 2)How much will this cost to keep going?
Then there are the strategy sessions that give that one guy a chance to hear his own voice for an hour and hold 10 others hostage- that’s another 15%.
Finally, I’d give a conservative 5% to those Friday team bonding sessions- basically a few beers and cheap pizza to convince you that the agency has ‘team culture’ and doesn’t need to pay you a fair wage.
All of this fluff straddles the 20% of the time when you actually do great work, and your client is way better off after having worked with you.
So, why is does it have to be like this? Why is everyone participating in this Festival of Inefficiency?
A clue lies in the business model of most marketing agencies.
